The Expo 2025 Osaka pavilion of Luxembourg is a modular, sustainable pavilion centered around circular economy principles. On the website expopavilion.lu, the concept is described in a very readable, no-nonsense manner, with specific attention to reusing, significantly reducing waste, and a design that allows total dismantling after the event.
Created around the theme “Doki Doki. The Luxembourg Heartbeat”, the experience of a visitor is to be initiated into people, landscapes, and innovation in the country through sound, light, and storytelling. Digital tools support the storytelling and make the content more interesting.
It keeps the information on the website practical. It addresses just who built the pavilion, what the visitor might expect and communicates the updates as the project develops. The general message is rather basic. Luxembourg wants to represent itself with responsibility, creativity and transparency.
